I believe holding anyone accountable, regardless of status or standing. In a way, the media does sometimes play the role of “watchdog”, such as by questioning or exposing certain figures or leaders in today’s society. However, regardless of whom they choose to throw the spotlight on, it would be just as much likely to say that that same media source may also be biased to varying degrees or have some sort of agenda when they do choose to take such actions.
I am a firm believer anyone has some ability to question or stand up to authority, however, not all may have the willpower, desire, or confidence to push through with the action. One example to stand up to authority could be something like this: if a media firm favors particular people over others, the workers can possibly choose to react to this by signing a petition, not showing up to work collectively, or simply quitting to find other better, fair work opportunities. This could be some ways to stand up to authorities. To get others to “join in” may be as simple as telling them how it is, what should be done, and the blunt truth.
I think the media can have both positive and negative effects. For example, one negative effect could be when certain ‘trends’ gain attention, such as when people would go into random stores, lick the tops a random ice cream pint in its container, and put it back as they filmed/posted the entire thing. Giving this attention over various other things could have much more of a negative impact over the masses, which could then inspire more people seeking slithers of attention and recognition from doing this kind of challenge.
An example of a positive impact could be when the media uses its platforms to raise awareness for good causes, such as during these times during the pandemic when certain food banks or places may be giving away supplies and aid to those who need it. Raising awareness for these events or places could truly make a good impact on people’s lives, especially if it is needed.